Updated: Mar 16, 2019
Consistency in identity projects the culture that surrounds the product. If you produce consistent and quality content, your audience will develop a sense of trust and respect for what you are doing. Quality photographs for social media marketing convey that you care about what you are doing, and in turn, care about your customers level of satisfaction.
The tone of your images also reflects the personality of your business, giving customers an idea of how they will be treated. Brand identity demonstrates the character of your business and builds the reputation of your company.
A professional photographer or social media manager is able to create quality content that is consistent, relevant, and reflects a message you want to share.